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    Who am I?:



A Creative Director, Filmmaker, Designer, and 1/2 of Double Solitaire



    Types of Projects:



    Random Project:


© Tony Blahd 2020
Mark

Framebridge

(Retail Strategy & Design)
A DC flagship for a start up that is disrupting the custom framing industry.

While at Bobby Redd I worked with Framebridge to create their retail identity. The strategy of our concept, “home / studio” was to create a space that was simultaneously aspirational and functional.  

Home: a curated home environment. A space to inspire customers, reminding them of the things  that are worth framing. Studio: a place for dropping off artwork, making purchase and framing decisions—the kind of space that anyone would be inspired to work in.


This multi-purpose display was designed to let customers get familiar with the decisions, materials, and processes of framing. The Story Studio: a place for customers to share the story behind the piece the are framing.