Framebridge
(Retail Strategy & Design)A DC flagship for a start up that is disrupting the custom framing industry.
While at Bobby Redd I worked with Framebridge to create their retail identity. The strategy of our concept, “home / studio” was to create a space that was simultaneously aspirational and functional.
While at Bobby Redd I worked with Framebridge to create their retail identity. The strategy of our concept, “home / studio” was to create a space that was simultaneously aspirational and functional.
![Home: a curated home environment. A space to inspire customers, reminding them of the things that are worth framing.](https://freight.cargo.site/t/original/i/a630ce2cad2cc962d4cf37b119c0a79b6003577c75b3adc9effeebb6c49006b2/031819_14th-st_FB-Retail_Interior-682.jpg)
![Studio: a place for dropping off artwork, making purchase and framing decisions—the kind of space that anyone would be inspired to work in.](https://freight.cargo.site/t/original/i/f97e7ee49b600957db1bb8d2f246e0d65bb90d3851914f4aee47398429c93fbb/031819_14th-st_FB-Retail_Interior-384-1.jpg)
![This multi-purpose display was designed to let customers get familiar with the decisions, materials, and processes of framing.](https://freight.cargo.site/t/original/i/46f44e5752f1c618069c3f77d7ef03d14c644582141a1d9661a79511b96b362a/031819_14th-st_FB-Retail_Interior-254.jpg)
![](https://freight.cargo.site/t/original/i/a90366c45e4386a37ba3c97e4b047f5f9f79eceb1e28eee09ad1d4677c57e391/031819_14th-st_FB-Retail_Interior-308-2-Edit.jpg)
![](https://freight.cargo.site/t/original/i/c74196ceeb3b2ab22a62856cfac45851d560e7aab6c137f2e4c3f7c4b22528dd/frame-table.jpg)
![](https://freight.cargo.site/t/original/i/3a09903e5a01d2a35a65c8c8c7a90c6718a863551a41ec14185f5d13ffccfb2b/031819_14th-st_FB-Retail_Interior-145.jpg)
![The Story Studio: a place for customers to share the story behind the piece the are framing.](https://freight.cargo.site/t/original/i/bff6fe95ba11936a8bd53a1cadac37cb67921d5ae5260be0d9dff5a0565753d5/Framebridge-Retail-194.jpg)
![](https://freight.cargo.site/t/original/i/66ece275a98e16e513a2ed329911bf7b43630767f7a2ed770fdcd605d8181896/Exterior.jpg)