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    Who am I?:



A Creative Director, Filmmaker, Designer, and 1/2 of Double Solitaire. 


The purpose of this site is to share my uncategorized side projects, amatuer lamp designs, and other dumb ideas.

For my professional work, check out the Double Solitaire site.




    Random Project:

© Tony Blahd 2024
Mark

Naadam

(Identity, Advertising, Packaging and Retail Design)
While at Bobby Redd, I worked with Naadam,  a direct-to-consumer cashmere company, to reshape their brand identity over the course of multiple camapaigns, retail stores, packaging and collateral.

The work we did for Naadam attracted press in AdWeek, Forbes, Fast Company, The Cut and more.

For an in-depth look, check out the case study at the bottom of the page.


Our Fall/Winter '19 campaign, The Cult of Cashmere, evangelizes the experience of the cashmere. "The quasi-lewd tagline earns the rare honor of actually being a triple entendre" - AdWeek Our Spring/Summer campaign, Naadam Ultra-Thin; A tounge in cheek approach to changing the preception of cashmere as an all-season material. A store that sells one product, the $75 Cashmere Sweater We created a full suite of packaging and brand collateral An immersive flagship store on Bleecker Street.






Case Study
Naadam x Bobby Redd




Mark