The Black Tux
(Retail Strategy & Experience)
While at Bobby Redd, I worked with The Black Tux to create an “offline-identity” for the brand, designing both the aesthetic and experience of their retail program in showrooms accross major US markets.
Los Angeles
2939 Main St
2939 Main St
![](https://freight.cargo.site/t/original/i/1effeed8e337da264cccf06d8e2e4688d2ca0dba12537138c7f2a9dd8e553c97/001-TBT-LA-web-DSCF6960.jpg)
![](https://freight.cargo.site/t/original/i/abc19ac295bb7ad54bf055bb71a7734f79ac20aef7170e2352fa72531fc3a750/Suits.gif)
![](https://freight.cargo.site/t/original/i/f9399a1132c50cb8fdf114d2932e5a5d42d73b658d7b59878f088c51ea45aeec/025-TBT-LA-web-DSCF6935.jpg)
![](https://freight.cargo.site/t/original/i/561a225e75e45aadc33055d5f2637390393755640a00c3be77ad009f89dda3d7/016-TBT-LA-web-DSCF7017-HDR.jpg)
![](https://freight.cargo.site/t/original/i/70adee46df6fdb14f4d14c997737953ea85ba71675650879cecb21736c62d879/029-TBT-LA-web-DSCF2551-Pano.jpg)
Chicago
917 W. Armitage
917 W. Armitage
![](https://freight.cargo.site/t/original/i/dd174c84464a91ef377f138f1617694c3f2256b9058fe47f7411da25b2502d82/001-TBT-CHI-WEB-DSCF1435.jpg)
![A custom mini-golf experience, complete with a miniature Chicago skyline](https://freight.cargo.site/t/original/i/26013fba128ee5382b947c2820990a6a929f0edade0533502c735e3424a192f5/029-TBT-CHI-WEB-DSCF1494-Edit.jpg)
![](https://freight.cargo.site/t/original/i/44c59535bdc12a92636f9e47246624e48d1b1331be3b046411c017e26a8cee7c/Record-Sort_lo-res.gif)
![](https://freight.cargo.site/t/original/i/617f7bd527bdc587f1a44b3147fbcd700240bc825c749944c3f853150960bb4f/042-TBT-CHI-WEB-DSCF1933.jpg)
![](https://freight.cargo.site/t/original/i/4df9d71a6111b282575a690e93532d5f67b14411db52493fcc3e6c3ceb1d0132/Follow-Cam_lo-res.gif)
Dallas
2323 N. Henderson
2323 N. Henderson
![](https://freight.cargo.site/t/original/i/c2307257490f86a422f9282a4463b70e3790a3f8ecbc414e4f28dbf183a80212/TBT-Dallas-2-Fisher-20170627-8W3A1597.jpg)
![A Black Tux take on the Dallas icon, Big Tex.](https://freight.cargo.site/t/original/i/ef82f0a804d922c3aab4e5d72a66ae1bbea489d85c0ccc15a666db9dbaf8d265/TBT-Dallas-32-Fisher-20170627-8W3A1525.jpg)
![](https://freight.cargo.site/t/original/i/53245b9c614d0b2468228885dd3c811a4ce096cd889dfaaf9a8648ea33f49f97/TBT-Dallas-11-Fisher-20170627-8W3A1648.jpg)
![](https://freight.cargo.site/t/original/i/6d82ec2f73447af50950341994dbecc6e7ae27c58a4ba598bb53c6b0f9dc14d1/SUIT-RACK_lores.gif)
![](https://freight.cargo.site/t/original/i/767ff44b9f2a3bf14c5e078c5410680b45273372db827df132d7ea323ed8397d/TBT-Dallas-12-Fisher-20170627-8W3A1646.jpg)
Portland
822 NW 23rd Ave
822 NW 23rd Ave
![](https://freight.cargo.site/t/original/i/ac6a1ab3591375a1b93f71416887a98075a479ae33f4589ea6e2550739a004e8/TBT-PDX-A-Web-001-DSCF0887.jpg)
![](https://freight.cargo.site/t/original/i/27534df1f82092c583ef5f91fe0aa143f5c78f953d93fab69f0c55ad54088e5c/Bike-Legs_lo-res.gif)
![](https://freight.cargo.site/t/original/i/9ac664044569397f32efbfe8c3e716b07095fc426723c68c8619428f0f33d441/TBT-PDX-A-Web-049-DSCF1020.jpg)
![](https://freight.cargo.site/t/original/i/9b8308ea11cb2aaf3ffb532c282fa55a992b758e8fe2b73eb48f1766d98db0d6/TBT-PDX-A-Web-021-DSCF0940.jpg)
![](https://freight.cargo.site/t/original/i/64f14328d741995ffa2787472bf45aa88a1b9bdef11c91a1211fda4bc9100b29/TBT-PDX-A-Web-044-DSCF0831.jpg)
New York
243 Centre Street
243 Centre Street
![](https://freight.cargo.site/t/original/i/e37d0494ce8362b941ca4bda80b5fbe06dc09a9a8cd0c008c655057eb933f218/TBT-NY-048-DSCF0563.jpg)
![](https://freight.cargo.site/t/original/i/c407ebf7e024977c2134bb7dcfc6a6238b0b1ec040ceabafb008610c1a222e67/TBT-NY-038-DSCF0218.jpg)
![A life-size crossword puzzle, updated daily with the NY Times puzzle.](https://freight.cargo.site/t/original/i/56f99b41dc51c6b49d731960c12b49160b48f313ad3cf209a03236016af0dd0e/TBT-CROSSWORD_lo-res.gif)
![](https://freight.cargo.site/t/original/i/0aae14e67d97a7eea962d57c8e869b9fe6aa3cb640f1fe69ef2b75734af9c8af/TBT-NY-004-DSCF0269.jpg)
![](https://freight.cargo.site/t/original/i/aa5416c517cb8fba0eb64155c5c94c7eb41adbf0a09d98183a61db3fa79e44e4/TBT-NY-016-DSCF1335.jpg)
![](https://freight.cargo.site/t/original/i/10821eb1d834677cedd6853d21b23d09a16d4223459d5b7520d29f00cfeb92ba/TBT-NY-029-DSCF0535.jpg)
San Francisco
495 Jackson St.
495 Jackson St.
![](https://freight.cargo.site/t/original/i/9d01b3fed83f8945a2b28335ccb02404c4c65bd5e67c57b3cfe95d689b98269e/TBT-SF-11.jpg)
![](https://freight.cargo.site/t/original/i/dc28225612c740877a6f51c4dc4e559598a90db9b6b4433281d3c331549c7adf/TBT-SF-39.jpg)
![](https://freight.cargo.site/t/original/i/411a406219dc9f57cb9600ecaf5ea10b2e09ea5922beef46777d2aab81858cfe/TBT-SF-1.jpg)
![](https://freight.cargo.site/t/original/i/f9afe380cb43d8780c1a3e38098cf515d435ea0931bc2e97b53638f8daf94d2b/TBT-SF-27.jpg)
![](https://freight.cargo.site/t/original/i/93bc60866813d16f54505703331e73afa2f97eb563d63023974fee9a881a42b0/TBT-SF-17.jpg)